The begining of the BRAND..still is a BRAND..

Branding and advertising are not the same process although the words are often used interchangeably. Brand is the core meaning of the modern corporation, and advertisement, like sponsorship and logo licensing, is one vehicle used to convey that meaning to the world.The second half of the nineteenth century saw a range of newly invented products – radio, phonograph, car, light bulb etc.The first mass-marketing campaigns, started in this period, had more to do with advertising than with branding as we understand it today.The products were themselves news; that was almost advertisement enough.The first task of branding was to bestow proper names on generic goods such a sugar, flour, soap and cereal which had previously been scooped out of barrels by local shopkeepers.Corporations may manufacture products – what consumers buy are brands.Avertising law of Gravity:-If you are not rockerting upwards you will soon come crashing down.same is applicable to you as well..you have to position yourself so well in front of the people so that they are complled to listen to you,your worth will be shown by you if you wnat to carve a niche for yourself..it's noy blowing your own trumpet,you have to be polite,gentle,keep on taking tough tasks as possble and prove yourself to the world but before that remeber you are a product for yourself and a brand for the markert why hire or recurit you??What is you USP??remember the juwari window concept..