The begining of the BRAND..still is a BRAND..

Branding and advertising are not the same process although the words are often used interchangeably. Brand is the core meaning of the modern corporation, and advertisement, like sponsorship and logo licensing, is one vehicle used to convey that meaning to the world.The second half of the nineteenth century saw a range of newly invented products – radio, phonograph, car, light bulb etc.The first mass-marketing campaigns, started in this period, had more to do with advertising than with branding as we understand it today.The products were themselves news; that was almost advertisement enough.The first task of branding was to bestow proper names on generic goods such a sugar, flour, soap and cereal which had previously been scooped out of barrels by local shopkeepers.Corporations may manufacture products – what consumers buy are brands.Avertising law of Gravity:-If you are not rockerting upwards you will soon come crashing down.same is applicable to you as well..you have to position yourself so well in front of the people so that they are complled to listen to you,your worth will be shown by you if you wnat to carve a niche for yourself..it's noy blowing your own trumpet,you have to be polite,gentle,keep on taking tough tasks as possble and prove yourself to the world but before that remeber you are a product for yourself and a brand for the markert why hire or recurit you??What is you USP??remember the juwari window concept..

No Logo still it was a BRAND!

THERE WAS A TIME WHEN THERE WERE NO LOGOS ONLY NAMES,STILL PRODUCT USED TO SELL.TIME HAS CHANGED,SO ARE THE LOGOS.A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things. The very process of producing – running one’s own factories, being responsible for tens of thousands of full-time, permanent employees- began to look less like the route to success and more like a clunky liability. A new kind of corporation began to emerge to rival the traditional all-American manufacturers for market share.
These were the Nikes, Microsofts and later, the Tommy Hilfigers and Intel.
These pioneers made the bold claim that producing goods was only an incidental part of their operations. Thanks to victories in trade liberalisation and labour-law reforms, they were able to have their products made for them by contractors, many of them overseas.The astronomical growth in the wealth and cultural influence of multinational corporations over the past two decades can agruably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s . What Nike, Microsoft, Tommy Hilfiger or Intel and others produced primarily were not things, they said, but images of their brands.Their real work lay not in manufacturing but in marketing.
nThe companies now compete in a race towards weightlessness: whoever owns the least, has the fewest employees on the payroll and produces the most powerful images, as opposed to products, wins the race.
nThe wave of mergers in the corporate world over the past decade is thus a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger.
The true key to understanding these shifts is to realise that in several crucial ways – not in terms of the companies’ profits of course – these merged entities are actually shrinking. Their apparent bigness is simply the most effective route toward their goal: divestment of the world of things. The contemporary corporate no longer produces products and advertises them – it buys products and ‘brands’ them. In ways, both insidious and overt, the corporate obsession with brand identity is waging a war on public and individual space: on public institutions such as schools, on youthful identities, on the concept of nationality and on the possibilities for unmarketed space.

You are a BRAND!

Let's assume you alwys go for shopping any you purchase the most attractive looking thing or any thing which you have heard about,say Nike shoes,AND kurtis,Fasttrack watches or even on day to day products coffee,tea etc.why? you never ourchase anything which you have never heard or seen that is brand awarness,only if you know you'll like it! same is applicable to human beings,how well are you know? How many of you are known to known other than your friends sometimes even you don't know yourself!When you buy seing brands hwhy can't you brand yourself..you are more important and precious than any brand..yes we are brand communicators the day you are able to sell yourself you are worth something.
when you go for an interview it's not only the qualifaication adn experience that matters why do you need that job why should a compnay recrurit you?
The basic funda is the company needs you more than you need the company be it any employee you are more important than any other commodity!that does.nt mean you have to be arrogant and be rude as to turn down any job.It's just that you need to make yourself heard!
It's any old saying work speks!
No
you have to speak about your work take up tasks which is challenging!
do'nt over do anything!
lobbing the boss won't help!
yes do your work sincerly and help others in thier work!!
you have to make yourself heard.when you speak let the world listen,when others speak you should also listen.
These basic fundametals of life will help you sustain,retain you current job and will even give you job satisfaction
Love your job but love your boss more than your job!
Brand yourself,categorise yourself and the world will know your worth?
Eg:-Nescafe is coffee brand it can't have tea but that does.nt mean it can never have tea!
same way just beacause you are proficient in a particular job that does.nt mean you can't take uo other tasks!

You know what you are still you are unknow??....!

It may seem very strange as to why I choose a topic like dicover yourself to write a blog..you may have come across ample of books wriiten on self-motivation and dicover yourseld kind ofs..For Example:-Robin Sharma's Who will cry when you will die,Paul Cothelo's Alcemist,You can win,who moved my cheese and even books by Sri Sri Sri Ravi Shankar,the list goes endless..I won't be giving you spritual knowledge,discover what you are how you are here and all.
Will just brief you to stand in the market,why are you so important in the market? your worth,your value?
which you may not find in any books as its rightly quoted:-experience is the best teacher.